No Doubt Nosh is a fictional vegan food brand developed as part of my intermediate exam. The concept moves away from the clean, clinical look often associated with plant-based products, embracing bold colors, playful characters and a touch of nostalgia instead.

​

From sustainable packaging and cheeky product names to a custom newspaper wrap and the fictional Bean Counter quality seal, every detail contributes to one playful, cohesive brand world — designed to stand out on the shelf.